Practical SurfaceWare had wanted for some time to improve the navigation and usability on our site, as customers would often call us to say ‘I can’t find xxxxxx’ or ‘I didn’t realise you also sold xxxx’.
So working with our super clever host and developer Be-Seen Marketing, we now have a terrific new site which we think, resolves the problems customers were having. So now it is easy to find what you are looking for either by clicking on a type of product i.e. Rug Underlays, Tablecloths etc. in the left hand menu, or by clicking for types of product by area of use i.e. Home, Marine etc.
We have also improved the product pages, so the colour you want to choose or size is clearer and when you add a product to your basket you can see what you have added in the left hand menu, as well as clear details in the checkout page.
Within 24 hours of the new site launch a new customer placed an order, and sent us the following testimonial:
‘Just to say thank you for sending the stuff I ordered from your website so swiftly. The items were exactly what I wanted. And, I wanted to reiterate how good your website was when I visited it yesterday – I ended up buying much more stuff than I had intended......which is a testament to how easy it was to surf the site, and how appealing some of your items are!’
There are more changes due over the next couple of months which will continue to improve your online shopping experience, hopefully making it easy to prevent slip ups when ordering. ( excuse the pun, couldn’t resist!)